"Pinterest is beating Meta."
This is a marketing post classified by Jev as Analytics & attribution (a launch), kept by the Marketing Radar because it carries real work, not commentary.
"Pinterest is beating Meta." This is a real @northbeam user @jordanfry talking about how he is scaling Pinterest for a client using Northbeam's new Clicks + Deterministic Views model. Marketing works. These "smaller" channels work. The problem is how you're measuring them. Relying exclusively on 1DC has created a generation of marketers who don't trust upper-funnel metrics. Even though building awareness is the best way to snowball new customer acquisition. This is exactly why we built C+DV. So you can track views on channels like Pinterest, TikTok, and AppLovin as accurately as cli
Posted by Northbeam (5.4k followers) 1 h ago · 1 likes · 95 views · view the original post on X. Kept by the Marketing Radar as Analytics & attribution.
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