friends dont let friends accept "build awareness" as a growth metric
This is a marketing post classified by Jev as Analytics & attribution (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
friends dont let friends accept "build awareness" as a growth metric for AI-generated channel plans you'll actually have to review go straight to a named measure for each channel. i asked for our plan to be rebuilt as four columns: organic or paid, channel, purpose and audience, key metrics and proposed investment. for a review, i’d track Twitter followers and impressions, search ad CPA, and email open rate. the table should tell you what to inspect when you come back to it.
Posted by Yum⋆₊˚ (5.2k followers) 5 days ago · 4 likes · 841 views · view the original post on X. Kept by the Marketing Radar as Analytics & attribution.
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