Google just branded their Meridian product “Causal MMM”. It’s always flattering when big…
This is a marketing post classified by Jev as Analytics & attribution (a launch), kept by the Marketing Radar because it carries real work, not commentary.
Google just branded their Meridian product “Causal MMM”. It’s always flattering when big tech uses your product marketing. But I think we haven’t done a very good job talking about how fast cMMM is growing and how it addresses many common complaints around incrementality testing namely: - reads for non geo-segmentable channels - seasonality adjustments - prescriptive budget guidance (eg exactly how much budget should I move from Meta to YouTube?) - transparent return curves built on a library of experiments (versus made up priors) so your board and finance team can actually believe it - week
Posted by Olivia Kory (6k followers) 1 h ago · 8 likes · 458 views · view the original post on X. Kept by the Marketing Radar as Analytics & attribution.
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