For years, we have watched marketers copy data across spreadsheets, mess around with…
This is a marketing post classified by Jev as Analytics & attribution (a launch), kept by the Marketing Radar because it carries real work, not commentary.
LAUNCH DAY! For years, we have watched marketers copy data across spreadsheets, mess around with pivot tables, 'triangulate' and make decisions based on data they (in private) told us they didn’t even trust. After trying to fight complexity with more complexity, we finally have a simple solution that can turn this confusing array of data, channels, and options into a series of clear steps rooted in causal signal. Today we officially launch Architect, now integrated into Haus MMM. Architect gives marketers specific, immediate next best actions drawn from Causal MMM, incrementality experim
Posted by Olivia Kory (6k followers) 2 h ago · 20 likes · 1.3k views · view the original post on X. Kept by the Marketing Radar as Analytics & attribution.
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