If you can't hit a winning creatives, you don't understand your customer well enough.
This is a marketing post classified by Jev as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
If you can't hit a winning creatives, you don't understand your customer well enough. Most ecom bros think avatar research means age, income, job title. That's not an avatar, that's a demographic. Here's how we actually find avatars that scale to $100K/day: (a thread)
Posted by Shaun Eng (31.7k followers) 20 h ago · 138 likes · 7k views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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