X is literally paying Meta, Reddit, and LinkedIn to tell you how cheap X ads are. You…
This is a marketing post classified by Jev as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
X is literally paying Meta, Reddit, and LinkedIn to tell you how cheap X ads are. You can’t make this stuff up. And... they’re not wrong. After spending $100k+ a month on X ads, I’ve seen $2 CPMs. But cheap traffic can still get REALLY expensive. Before spending a dollar on X ads: 1. Dial in the audience. You will probably need to test multiple audiences before finding the right one. 2. Make ads specifically for X. I constantly see brands copy and paste their Meta ads onto X. They usually don’t work. Different platform. Different audience. Different creative. 3. Get conversion tracking wo
Posted by Brad Smith (6.7k followers) 1 h ago · 8 likes · 419 views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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