Story time: When I spent $35k on some print ads in Alternative Press.
This is a marketing post classified by Jev as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Story time: When I spent $35k on some print ads in Alternative Press. This was back in 2014 when I was at CreativeLive (online education for creative pros), and I was running their music production courses. To make a long story short, we had a ton of cred in photography (thanks to Chase Jarvis being the founder) and a decent amount in tech (investors like Chamath, Reid Hoffman, etc), but none in music. So after we did our series B and we had some money, I hit up AP to help us get on the map in music ASAP. You can't expect something like this to drive revenue in an obvious way, and it didn'
Posted by Finn McKenty (29.3k followers) 2 h ago · 31 likes · 1.2k views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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