We're in 115 Meta ad accounts. We pulled July and August data from 84 of them, spending…
This is a marketing post classified by Jev as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
We're in 115 Meta ad accounts. We pulled July and August data from 84 of them, spending ~$50M, to look at one thing: what happened to each account's CPA depending on what it did with its monthly budget. - cut monthly spend by more than 20% (21 accounts): CPA up 11% at the median. 6 of 21 ended cheaper than july. - cut spend by 10 to 20% (9 accounts): CPA up 8.5%. 3 of 9 ended cheaper. - held spend within 10% of july (18 accounts): CPA down 1.5%. 9 of 18 ended cheaper. - increased spend by 10 to 30% (19 accounts): CPA up 0.8%. 7 of 19 ended cheaper. - increased spend by more than 30% (17 a
Posted by Simon Robert (4.7k followers) 1 h ago · 3 likes · 236 views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
More marketing work like this
- song ads are printing — @nicktheriot_
- Everyone said 3D websites are dead. — @vladislavgeras
- 1 Hair Stop India sitting at 417 days quietly. Nobody talks about them because they do… — @HenryCrochemore
- Pattern: same hook, more volume. Try-forge sits on 3.2m monthly visits, 767 live ads,… — @HenryCrochemore
- X is literally paying Meta, Reddit, and LinkedIn to tell you how cheap X ads are. You… — @bradsmith
- Story time: When I spent $35k on some print ads in Alternative Press. — @thefinnmckenty
- We just helped a Google ads agency cut their labor costs by 90% in 30 days — @codyschneider
- this joint pain ad looks like something made in 10 minutes — @HenryCrochemore
Every post is read and classified by Jev (TypeSafe): what it is, which market it belongs to, and whether the link is a real tool. 6.9k posts from 5k X accounts over the last 21 days, 201 tools, 13 markets. Collected every 5 minutes, fully re-ranked every hour — last update 2026-09-21 15:35 UTC. Full method.