You can run your whole account in one big CBO - Here's how:
This is a marketing post classified by Jev as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
You can run your whole account in one big CBO - Here's how: → 1 ad set for historical winners → 1 new testing ad set per batch of creative, each with a min and max spend limit → Large batch tests inside those testing ad sets → As a testing ad set proves itself, raise or release the max spend limit The min forces Meta to deliver on new ads. The max keeps an unproven one from eating the campaign while it's still learning. When a testing ad set is performing, pull the max off and it becomes a scaling ad set in place. Launch a new one for the next batch. But here's the catch... This only work
Posted by Ben Radack 🏝️ (18.4k followers) 1 days ago · 1 likes · 138 views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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