We just cracked how to make a great Meta ad using Jev ( a classifier model from TypeSafe…
This is a marketing post classified by Jev as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
We just cracked how to make a great Meta ad using Jev ( a classifier model from TypeSafe AI. ) We pulled around 2,000 real ads from 8 beauty brands off Meta’s Ad Library and graded 302 of them with Jev across 9 dimensions: hook, format, funnel stage, CTA, claim risk and boldness. Jev is an AI evaluation tool from TypeSafe AI that lets you run the same structured review across hundreds of inputs. The best ad in the entire set was a drag performer climbing 300 stairs to see if her makeup survives, for e.l.f. Cosmetics. She puts the makeup to the test by climbing the stairs, and that’s the ad.
Posted by Ajay Ponna Venkatesh (1.6k followers) 1 days ago · 2 likes · 42 views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
More marketing work like this
- We're in 115 Meta ad accounts. We pulled July and August data from 84 of them, spending… — @Simon__Rob
- Everyone said 3D websites are dead. — @vladislavgeras
- 1 Hair Stop India sitting at 417 days quietly. Nobody talks about them because they do… — @HenryCrochemore
- Pattern: same hook, more volume. Try-forge sits on 3.2m monthly visits, 767 live ads,… — @HenryCrochemore
- X is literally paying Meta, Reddit, and LinkedIn to tell you how cheap X ads are. You… — @bradsmith
- Story time: When I spent $35k on some print ads in Alternative Press. — @thefinnmckenty
- We just helped a Google ads agency cut their labor costs by 90% in 30 days — @codyschneider
- this joint pain ad looks like something made in 10 minutes — @HenryCrochemore
Every post is read and classified by Jev (TypeSafe): what it is, which market it belongs to, and whether the link is a real tool. 6.9k posts from 5k X accounts over the last 21 days, 201 tools, 13 markets. Collected every 5 minutes, fully re-ranked every hour — last update 2026-09-21 14:58 UTC. Full method.