And the ones that do have totally different behavior based on audience segment
This is a marketing post classified by Jev as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Most Ads Don't Spend And the ones that do have totally different behavior based on audience segment I split every ad by who Meta actually showed it to New customers, engaged non buyers, past buyers, across thousands of ad days Cold budget, the biggest 10% of ads take 69% of it Engaged budget, the biggest 10% of ads take 68% of it Past buyers are the exception, there the biggest 10% take 84% So cold and warm concentrate the same Now on the revenue side: - 19% of ads carry 80% of the budget, 11% carry 80% of the revenue - Top 10% of ads hold 80% of cold revenue and 92% of engaged reven
Posted by Peter Quadrel (5.5k followers) 1 days ago · 10 likes · 768 views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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