Partnership ads outlive every other ad you run
This is a marketing post classified by Jev as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Partnership ads outlive every other ad you run That lifespan is what the creator fee is actually buying you I analyzed 100k+ ad-days, partnership ads (Meta's Paid partnership label) against everything else launched in the same account in the same months Question one, how much longer do they last? - Median lifespan 1.38x a normal ad in the same account - 1.5x as likely to still be spending at day 60, 2x at day 90 - 34% lower chance of being switched off on any given day - They spend 0.57x of their budget in the first two weeks, so they ramp instead of burning down Question two, is that jus
Posted by Peter Quadrel (5.5k followers) 2 days ago · 9 likes · 615 views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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