Sweepstakes is one of our fastest growing campaigns at Ridge.
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Sweepstakes is one of our fastest growing campaigns at Ridge. With Tony Hawk onboard and over a half-million in prizes, we drove ~50% revenue growth YoY at a better MER — making it our first multi-8-figure sweeps campaign. The budget breakdown is below — and a few thoughts on what drove the channel shifts: 1/ The celebrity endorsement unlocked some new scale for us, with TV most notably gaining budget share. We scaled TV +71% YoY (exclusively linear) at roughly half last year's in-platform CPA — largely from significantly stronger response rates. Attribution is difficult with TV, but we v
Posted by Connor MacDonald (10.4k followers) 9 days ago · 166 likes · 24.3k views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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