You only need 4 personas to make 576 diverse ad creatives
This is a marketing post classified by Jev as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
You only need 4 personas to make 576 diverse ad creatives This is called the Cascade Approach Last week I shared the grid, 12 angles down the side, 12 formats across the top, 144 ads from one product But that was the wrong visual, Andromeda doesn't really sort ads by campaign or ad set It looks at the pixels and the words, works out who the ad is for, and pulls it for users who look like that person So 12 angles aimed at one persona land near the same users 12 times Change the persona and an angle you already run pulls a pool the account has never touched That's why persona becomes the
Posted by Peter Quadrel (5.5k followers) 10 days ago · 166 likes · 17.6k views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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