"I have a 50% hook rate but my ad won't spend at KPI, what do??"
This is a marketing post classified by Jev as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
"I have a 50% hook rate but my ad won't spend at KPI, what do??" ⠀ Everyone and their grandma can get 50+% hook rate nowadays. Post a dude running across a field naked and half the feed stops. Doesn't mean the ad converts. ⠀ Most of y'all see a high hook rate and assume the hook's fine. So you test a new format, rework the body, and never question the hook itself. ⠀ That's the Hook Trap. ⠀ 9 out of 10 dead ads I look at, it's the hook. ⠀ Think fishing. The hook's only job is to keep the right fish on long enough to reel it in. ⠀ You can build a hook that gets bites all day. If it neve
Posted by Shaun Eng (31.7k followers) 12 days ago · 131 likes · 28.6k views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
More marketing work like this
- We're in 115 Meta ad accounts. We pulled July and August data from 84 of them, spending… — @Simon__Rob
- Everyone said 3D websites are dead. — @vladislavgeras
- 1 Hair Stop India sitting at 417 days quietly. Nobody talks about them because they do… — @HenryCrochemore
- Pattern: same hook, more volume. Try-forge sits on 3.2m monthly visits, 767 live ads,… — @HenryCrochemore
- X is literally paying Meta, Reddit, and LinkedIn to tell you how cheap X ads are. You… — @bradsmith
- Story time: When I spent $35k on some print ads in Alternative Press. — @thefinnmckenty
- We just helped a Google ads agency cut their labor costs by 90% in 30 days — @codyschneider
- this joint pain ad looks like something made in 10 minutes — @HenryCrochemore
Every post is read and classified by Jev (TypeSafe): what it is, which market it belongs to, and whether the link is a real tool. 6.9k posts from 5k X accounts over the last 21 days, 201 tools, 13 markets. Collected every 5 minutes, fully re-ranked every hour — last update 2026-09-21 14:58 UTC. Full method.