Is it normal for a few ads to carry your account?
This is a marketing post classified by Jev as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Is it normal for a few ads to carry your account? I pulled $50M in Meta spend across accounts to see what normal looks like Four ads carrying the account is normal, it showed up in every account I looked at The top 10% of your ads take about two thirds of the spend That is the resting state of a Meta account So most of what brands do about it is wasted effort Don't bother hand-killing ads that got zero sales, over half of them do and they still only hold about 8% of the budget, Meta starved them long before you noticed Your live ad count is a vanity number, half of them spent under $100
Posted by Peter Quadrel (5.5k followers) 16 days ago · 26 likes · 2.2k views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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