It's 2026 and people are still arguing ABO vs CBO
This is a marketing post classified by Jev as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
It's 2026 and people are still arguing ABO vs CBO ⠀ We just spent $95k/day on one ad account with 3 campaigns. Literally only 3. ⠀ "ABO or CBO" ⠀ BOTH ⠀ Here's what $95k/day on Meta actually looks like right now: ⠀ 1) 2 highest-volume CBOs Do the bulk of the spend and all the creative testing. Split across different objectives. One runs higher-intent creative from our internal team. The other runs creative from our mercenaries at Ecom Bounty: pay-per-performance creators. Some people don't like the single-CBO structure at scale because it doesn't maximize each creative. Partly true. On t
Posted by Shaun Eng (31.7k followers) 19 days ago · 283 likes · 18.4k views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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