RevenueCat studied 115,000 subscription apps and $16B in revenue. The paywall findings…
This is a marketing post classified by Jev as Conversion & landing pages (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
RevenueCat studied 115,000 subscription apps and $16B in revenue. The paywall findings should change how you ship. 1. Hard paywalls convert 5x better than freemium. Day-35 download-to-paid: 10.7% vs 2.1%. Revenue per install at day 60: $3.09 vs $0.38. Same ad spend, 8x the money. 2. Trial length is free money. 17-32 day trials convert at 42.5%. Trials of 4 days or less: 25.5%. Yet 46.5% of apps use short trials. The industry is leaving conversion on the table at scale. 3. Day 0 decides everything. 55% of 3-day trial cancellations happen on day 0, 84% by day 1. You do not have a retention pr
Posted by Eric Pereira (522 followers) 1 h ago · 0 likes · 10 views · view the original post on X. Kept by the Marketing Radar as Conversion & landing pages.
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