In my 7 years of CRO testing, these are some of the things I’ve noticed make a great cart:
This is a marketing post classified by Jev as Conversion & landing pages (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
In my 7 years of CRO testing, these are some of the things I’ve noticed make a great cart: → Make progress feel visible. “Free shipping unlocked” works better than making customers calculate whether they qualified. Gamify this with a progress bar. → Remove discount uncertainty. If a promotion is already applied, say it clearly. Don’t make people wonder whether they’re missing a better code. → Make the order math stupidly easy to understand. Original price, discount, shipping, and final total should be immediately obvious. → Repeat the important value. If shipping is free, there’s not
Posted by Dave (8.3k followers) 2 h ago · 5 likes · 461 views · view the original post on X. Kept by the Marketing Radar as Conversion & landing pages.
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