Past couple months we’ve quietly overhauled our entire onboarding funnel at @CashApp.
This is a marketing post classified by Jev as Conversion & landing pages (a launch), kept by the Marketing Radar because it carries real work, not commentary.
Past couple months we’ve quietly overhauled our entire onboarding funnel at @CashApp. → More ways in. P2P, Neighborhoods, Tags, soon Borrow. → Shorter, faster flows based on where you came in. → ML-powered next best actions to drive activation. Not the sexiest work, but really really matters.
Posted by cam worboys (5.1k followers) 1 h ago · 50 likes · 1.6k views · view the original post on X. Kept by the Marketing Radar as Conversion & landing pages.
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