Found a 22-year-old clip of Peter Thiel and Max Levchin breaking distribution down to…
This is a marketing post classified by Jev as Launch & distribution (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Found a 22-year-old clip of Peter Thiel and Max Levchin breaking distribution down to what each customer cost PayPal. In September 1999 PayPal was 22 people, and Silicon Valley had two main ways to get customers. The first was advertising. A billboard on the highway into San Francisco went from $10K a month in '97 to $100K a month in '99, and drivers got 6 to 10 seconds to read it. The second was a big partner. They flew to London to pitch HSBC, and the executives told them about the TV ads they had just started running. So PayPal started paying people to join. $10 to open an account and
Posted by Alex Vacca (36.3k followers) 5 days ago · 19 likes · 2.7k views · view the original post on X. Kept by the Marketing Radar as Launch & distribution.
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