Getting into Costco is literally a 1/1,000 shot.
This is a marketing post classified by Jev as Launch & distribution (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Getting into Costco is literally a 1/1,000 shot. When @FathersBrewing had the chance they went all in and made their roadshow a spectacle with mascots, music, and merch. It worked. They grew +672% YoY. @Conorbegley: “I think a lot of brands at our age would be a little bit scared by Costco — and rightfully so, right?” “Costco came to us very early. ‘Hey, we love your beer, we want it.’ And we're like, well, this opportunity might not come again, so we've got to do it now.” “Now, the problem is that we're not Heineken. We're not some brand everybody knows. So you throw us on the shelf, who
Posted by Ecomm Cowboy (6k followers) 1 h ago · 1 likes · 290 views · view the original post on X. Kept by the Marketing Radar as Launch & distribution.
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