”[Costco] is like free customer acquisition.”

This is a marketing post classified by Jev as Launch & distribution (a playbook), kept by the Marketing Radar because it carries real work, not commentary.

”[Costco] is like free customer acquisition.” Conor Begley (@‌Conorbegley), Co-founder of @‌FathersBrewing, on the secret he learned from Ben Weiss who sold Bai to Pepsi for $1.7B: ”Sure, we have to spend some money [on roadshows], but we're getting thousands and thousands of new customers in like 72 hours." "Any business really has one or two really effective channels that they can grow through. Beer is not a direct-to-consumer channel. It's too heavy, the shipping's too expensive." "For us, it's become very clear that Costco is one of those channels. So that's one. Now how do you find th

Posted by Ecomm Cowboy (6k followers) 1 days ago · 10 likes · 1.5k views · view the original post on X. Kept by the Marketing Radar as Launch & distribution.

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