Activision CMO @tylerbahl says every marketing idea has to pass the same three-part…
This is a marketing post classified by Jev as Launch & distribution (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Activision CMO @tylerbahl says every marketing idea has to pass the same three-part test: stature, swagger, and scale. "Stature is asking 'How do I do something that only Call of Duty can do?' So when we go to market, we want to be across the street from everybody else. We don't want to be in the same building." "When we think about swagger and when we look at creative or think about a partnership, we're thinking 'Does it have swagger? Is it cool? Is it interesting? How are we innovating in that space?'" "For scale, we ask 'How do I reach as many people as possible?' Because I'm not just ta
Posted by TBPN (1.6M followers) 5 days ago · 62 likes · 31k views · view the original post on X. Kept by the Marketing Radar as Launch & distribution.
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