I FOUND MORE WASTED SPACE ON A CLIENT’S WEBSITE:
This is a marketing post classified by Jev as Conversion & landing pages (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
I FOUND MORE WASTED SPACE ON A CLIENT’S WEBSITE: They had product sub titles on their PDP that didn’t really say anything valuable. In some cases, it said the color variant of the product (which was redundant because it said that elsewhere in the buy box). Sometimes, it just had the brand tag line. We tested a few different things against it across all PDPs Product feature messaging didn’t work But the winning variant framed the purchase as an “upgrade” compared to the “weak” version of this everyday carry product that they likely already own. To make this tactical & practical for y’all,
Posted by Nate Lagos📝📈 (5.6k followers) 10 days ago · 13 likes · 1.5k views · view the original post on X. Kept by the Marketing Radar as Conversion & landing pages.
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