A lot of brands decide which USPs belong above the fold based on what they *think*…
This is a marketing post classified by Jev as Conversion & landing pages (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
A lot of brands decide which USPs belong above the fold based on what they *think* customers care about most. A better way is to look at what customers actually do. In this test, we used heatmaps and scroll behavior to identify which sections visitors were repeatedly interacting with before purchasing. One pattern was especially interesting: People would scroll further down the PDP, spend time around specific messaging, then scroll back up before buying. That’s a strong signal that some of the information helping people make the purchase decision was buried too far down the page. So we t
Posted by Dave (8.3k followers) 1 days ago · 19 likes · 1.3k views · view the original post on X. Kept by the Marketing Radar as Conversion & landing pages.
More marketing work like this
- The Marketing System That Turns Strangers Into Customers: — @ecomchasedimond
- 👉 Start Free Trial https://zurl.co/UK0pM — @JMAdvertis58976
- 🚀 Build Your Online Business Faster with the #1 Online Business Creator! — @JMAdvertis58976
- For every marketer who’s ever thought, “That version will definitely win.” — @ecomchasedimond
- Things we did right when scaling IM8 #4 - PRODUCT PAGE DIFFERENTIATORS — @CarlWeische
- ElevenLabs went $0 to $100M ARR in 20 months. — @saastr
- You should be testing your product titles. — @DaveDiederen
- https://x.com/i/article/2100184542648651776 — @dickiebush
Every post is read and classified by Jev (TypeSafe): what it is, which market it belongs to, and whether the link is a real tool. 3.6k posts from 4.7k X accounts over the last 21 days, 115 tools, 13 markets. Collected every 5 minutes, fully re-ranked every hour — last update 2026-09-19 17:01 UTC. Full method.