You should be testing your product titles.
This is a marketing post classified by Jev as Conversion & landing pages (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
You should be testing your product titles. Most brands use the title to simply describe what the product is. But on a PDP, that’s valuable real estate. Instead of: “Resistance Band Set” Test something closer to: “Build Strength at Home with the Resistance Band Set” Instead of: “LED Face Mask” Test: “Improve Your Skin from Home with the LED Face Mask” The difference is simple: One tells the customer what the product is. The other immediately connects the product to the outcome they actually want. A good framework to test is: “Achieve [desired outcome] with [product title]” Espec
Posted by Dave (8.3k followers) 2 days ago · 47 likes · 3.9k views · view the original post on X. Kept by the Marketing Radar as Conversion & landing pages.
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