Add payment method icons directly below the CTA in the cart.
This is a marketing post classified by Jev as Conversion & landing pages (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Add payment method icons directly below the CTA in the cart. It sounds almost too small to matter, but the placement is what makes it powerful. The cart is the point where the customer stops evaluating the product and starts evaluating the purchase itself. Now different questions enter their head: Can I use PayPal? Do they take Amex? Can I use Klarna? Will Apple Pay work? Is this checkout secure? Am I about to waste time going through checkout just to find out they don’t support my preferred payment method? If you answer those questions before the customer clicks “Checkout,” you remove a
Posted by Dave (8.3k followers) 10 days ago · 32 likes · 2.7k views · view the original post on X. Kept by the Marketing Radar as Conversion & landing pages.
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