Simple way to increase take rate on subscription…
This is a marketing post classified by Jev as Conversion & landing pages (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Simple way to increase take rate on subscription… Shrink your one-time purchase option and move it out of the way on your product page. Sounds too simple but it works because people aren't really reading your PDP. They're skimming it the same way they doom scroll everything else, and whatever option is biggest on the page is the one they'll end up picking. So make sure that's your subscription…. When the one-time option is small and tucked away, subscribing becomes the obvious default without you touching your products or your pricing at all. Some brands go further and make one-time a sm
Posted by Max Sturtevant (24.4k followers) 11 days ago · 11 likes · 2.2k views · view the original post on X. Kept by the Marketing Radar as Conversion & landing pages.
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