Things we did right when scaling IM8 #2 - FUNNEL VOLUME
This is a marketing post classified by Jev as Conversion & landing pages (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Things we did right when scaling IM8 #2 - FUNNEL VOLUME There are 2 concepts about funnels you need to understand if you want to scale aggressively: 1. TAM - how many different angles you’re running to how many different customer avatars. This determines how many people you can sell to. 2. Funnel congruency - making sure the angle matches from ad to all pages after the ad (you can’t talk about one pain in the ad & another in the pre-sell page for example). This determines the CVR of each funnel you run. So if you want to scale fast, your goal is to run as many angles as possible, to as man
Posted by Carl Weische (42.1k followers) 13 days ago · 113 likes · 9.8k views · view the original post on X. Kept by the Marketing Radar as Conversion & landing pages.
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