Levi Knox breaks down the ad formula that beats "our product is better" messaging every…
This is a marketing post classified by AGK Intelligence as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Levi Knox breaks down the ad formula that beats "our product is better" messaging every time: "Just saying Ultra is better than nicotine does not work as well as saying nicotine in the gym sucks, Ultra is better in the gym. Adding that third situation creates a much more real use case for the product." "The more specific you are with the archetype on camera, the more it can kind of narrow it. You want the focus to be on the product and the situation, and the avatar just has to not be distracting too much from that." "Find the winning angle first, and then multiply it across avatars."
Posted by Sweat Equity Podcast (1.8k followers) 2 h ago · 3 likes · 153 views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
More marketing work like this
- The humor grabs your attention. The transformation is what sells it. — @joeparugc
- Working from home? — @qwikad_com
- I spend all day every day thinking about the intersection of AI and ad creative. — @alexgoughcooper
- PLEASE don't turn off your low ROAS ads before checking your cost per add to cart — @benradack
- Working from home? — @qwikad_com
- Anyone can promise results. I want to PROVE them to you! 🔍 — @justpositionit
- Up to £26k+ ($35k for u guys across the pond) a day spend on our ads for a UK client — @harrydelmege_
- TikTok Ads — @FormatKing01
Every post is read and classified by AGK Intelligence: what it is, which market it belongs to, and whether the link is a real tool. 21.6k posts from 5k X accounts over the last 21 days, 2.1k tools, 13 markets. New posts are collected several times an hour and the full ranking is recomputed every hour — last update 2026-11-07 21:44 UTC. Full method.