PLEASE don't turn off your low ROAS ads before checking your cost per add to cart
This is a marketing post classified by AGK Intelligence as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
PLEASE don't turn off your low ROAS ads before checking your cost per add to cart ⠀ Look at the 2nd ad: → 0.71 ROAS → $15 cost per add to cart ⠀ On ROAS alone, it's the first ad you'd cut. ⠀ But its add to carts are cheaper than the 1st ad's ($24), and that one's sitting at a 2.90 ROAS. ⠀ 👉 Why low ROAS can be deceiving → The buyers just haven't come through yet → Or they added to cart from this ad and bought through another one ⠀ 👉 What I do → Cost per add to cart in line with your top performers? Keep it on → High CPATC & low ROAS? kill it → Check where it sits in the ad set too. Top spen
Posted by Ben Radack 🏝️ (19.3k followers) 1 h ago · 11 likes · 589 views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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