How I set up my custom columns in Meta (steal these) π
This is a marketing post classified by AGK Intelligence as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
How I set up my custom columns in Meta (steal these) π β I set them up like a sales funnel, top to bottom. β π» The funnel (TOF to BOF) β CPC β CTR (link) β Landing page views β Add to carts β Add to cart rate β Checkouts β Checkout to purchase rate β Purchases β Purchase conversion value β π° The ones I watch most β Amount spent β Cost per add to cart β Cost per purchase β Purchase ROAS β These sit right after amount spent. Sort by spend and I can see how every ad is doing in seconds. β π¬ Creative metrics β Hook rate β Hold rate β Read it top to bottom and you'll see exactly where people drop o
Posted by Ben Radack ποΈ (19.3k followers) 15 h ago Β· 32 likes Β· 1.8k views Β· view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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