Breaking down my scaling campaign structure
This is a marketing post classified by AGK Intelligence as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Breaking down my scaling campaign structure Most of your "winners" will never get spend once they hit scaling. So I set it up so no one ad can take all the spend. CBO, cost cap, 7DC attribution > Old winners - Every past winner lives here - Exclude engaged & existing customers - Min spend limit so they take most of the spend > Retargeting - Target engaged (website visitors, ATC, checkouts) - Exclude existing customers - Only creative Meta has historically spent on engaged with (statics, offers etc, check breakdowns) - Max spend limit (10-20%+) so Meta can't overspend on warm traffic >
Posted by Ben Radack 🏝️ (19.3k followers) 1 days ago · 52 likes · 3.7k views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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