Guys... this campaign structure RIPS
This is a marketing post classified by AGK Intelligence as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Guys... this campaign structure RIPS Full funnel CBO (7DC Attribution) > TOF (Old Winners) - Exclude: Engaged / Existing customers > BOF (Retargeting 🔥) - Target engaged (website visitors, ATC, checkouts) - Only add creative that Meta has historically spent on engaged with (Statics, offers etc) - (check breakdowns) - Max limit so that it doesn't overspend (10%+) > TOF (new creative) - Min spend limit to force spend into new creative - Max spend to keep them from running away - Exclude Engaged & Existing customers Yes people, retargeting may indeed be back. Meta has been overspending on
Posted by Ben Radack 🏝️ (19.2k followers) 3 days ago · 140 likes · 9.5k views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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