Split retargeting out of your Meta prospecting and prospecting ROAS will drop.
This is a marketing post classified by AGK Intelligence as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Split retargeting out of your Meta prospecting and prospecting ROAS will drop. That's expected. We just did it on an apparel account. Retargeting audiences already know you and convert at a higher value. Inside prospecting, they made it look better than it was. Running Advantage+? Set up your Audience Segments (engaged and existing customers) so Meta reports how much spend goes to new people. A lower prospecting ROAS with more new customers coming in is a trade I'll take. Are your retargeting audiences excluded from prospecting right now?
Posted by Menachem (Google Ads) (7.4k followers) 3 days ago · 5 likes · 353 views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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