I've spent ~€31 on Meta ads for my app, testing 9 creatives one at a time (~2-3k…
This is a marketing post classified by AGK Intelligence as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
I've spent ~€31 on Meta ads for my app, testing 9 creatives one at a time (~2-3k impressions each, then manual pause). What I know so far: - ~13.4k impressions, CPM steady at €2.1-2.5 on every ad - Hook ads: 12-16% link CTR. Demo ads: ~1% - App Store Connect shows real downloads from Instagram (23 in the first 2 days) - Ads Manager attributes 0 installs. Events Manager shows no SDK errors That's expected on iOS: SKAdNetwork delays and privacy thresholds mean attribution can take days. What I think, not proven yet: 12-16% CTR is suspiciously high. Clicks aren't installs. The low-CTR demo ads
Posted by AlbertoM (866 followers) 3 days ago · 1 likes · 59 views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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