Took over paid media for an enterprise B2B company. Sales was disqualifying 56% of leads.
This is a marketing post classified by AGK Intelligence as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Took over paid media for an enterprise B2B company. Sales was disqualifying 56% of leads. 9 months later: 27% DQ rate, CPL from ~$2,700 to ~$1,400, ~$10M influenced pipeline. DQ rate is the most honest number in paid media. Sales scores it, and sales has no reason to flatter you.
Posted by kamil ali rextin (2.4k followers) 4 days ago · 1 likes · 66 views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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