How to split every dollar of your ad budget across the TEEP framework:
This is a marketing post classified by AGK Intelligence as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
How to split every dollar of your ad budget across the TEEP framework: TEEP = Google’s framework of how people shop in a digital ecosystem. There are 4 stages: trigger, exploration, evaluation, and purchase. Here’s how these break down in the ad account: 1. Trigger ads (acute problem framing): Use these kinds of ads to stop the scroll and activate cold traffic. Put your spend here to call out common mistakes, break visual patterns, and make new prospects feel seen before pitching anything. 2. Exploration ads (industry-level education): Allocate budget here when you want to activate lifest
Posted by Sarah 🦕 (34.2k followers) 4 days ago · 27 likes · 2k views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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