🚨 Meta may be overspending on your engaged audience (here's what I did about it)
This is a marketing post classified by AGK Intelligence as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
🚨 Meta may be overspending on your engaged audience (here's what I did about it) 1. First, check your audience segment breakdowns → Which ads does Meta spend the most on with engaged users? (mark these) → Which ones spend the most on new customers? (mark these) → Which ads perform best with each? 2. Build a TOF-BOF CBO TOF ad set → Exclude existing customers and engaged audiences → Launch your best performing TOF ads BOF ad set → Audience suggestions toward website visitors, add to carts and checkouts → Exclude existing customers → Launch your best BOF ads → KEY: max spend limit of 20%,
Posted by Ben Radack 🏝️ (19.2k followers) 4 days ago · 66 likes · 4.7k views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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