At $100k/mo in spend, you can still run your account in a single CBO
This is a marketing post classified by AGK Intelligence as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
At $100k/mo in spend, you can still run your account in a single CBO Here's how I set it up (cost cap) 1. Old Winners → Every old winner lives here → Max spend so it can't take the whole budget 2. New batches (feeder ad sets) → One ad set per weekly batch of new ads (max 20 ads) → Higher cost cap so new ads get room to spend → Min spend to push budget into fresh creative → Max spend to keep new ads from running away 3. Zombie → Fatigued winners and failed tests → Cost cap 50% below avg CPA → Only spends when Meta finds a cheap buyer How I manage it: → Batch performing: keep it running, r
Posted by Ben Radack 🏝️ (19.2k followers) 5 days ago · 86 likes · 6.6k views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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