CTV is running at about half our LinkedIn in-feed video CPM, CPAs ~30% lower.
This is a marketing post classified by AGK Intelligence as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
CTV is running at about half our LinkedIn in-feed video CPM, CPAs ~30% lower. Not because it's clever. You can't scroll past it or skip it, and it plays full screen with sound. Don't reuse social creative. 45-60 seconds, sound on, expect view-throughs not clicks. https://www.42slash.com/p/our-ctv-playbook-for-b2b
Posted by kamil ali rextin (2.4k followers) 8 days ago · 0 likes · 102 views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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