Here's why I test in ABO for clients spending over $100k/month.
This is a marketing post classified by AGK Intelligence as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Here's why I test in ABO for clients spending over $100k/month. When you test new ads in the same campaign as your top performers, you're fully trusting Meta's algorithm to pick the right ad to spend on. And simply put... Meta isn't always right. Which is why I test in ABO when i can afford it → One ad set per angle, emotion or persona → I push spend into each idea myself → I don't trust Meta to decide which ad gets a real shot If a test proves itself out, I move it to my scaling campaign. At lower budgets you can get away with letting Meta pick because the stakes are smaller. At $100k+/
Posted by Ben Radack 🏝️ (19.1k followers) 8 days ago · 27 likes · 1.4k views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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