If you've tried Meta ads, you either love them or hate them.
This is a marketing post classified by AGK Intelligence as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
If you've tried Meta ads, you either love them or hate them. Whelp, now they are making another change, and most businesses are doing it backwards. Everyone runs 1 giant campaign and lets Meta's AI manage everything. The accounts winning right now are doing the opposite. Here's how it works: 1. Your ad copy is your targeting now. Say "If you're a dog mom over 50 who drives a minivan and hates your HOA" and Meta finds exactly those people. 2. Small audiences convert cheap. Dog moms over 50 with a minivan and an HOA grudge? Maybe 5,000 people max. 3. Build tons of tiny ad sets at $20 to $50
Posted by Brad Smith (7.1k followers) 8 days ago · 12 likes · 1.1k views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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