.@jsappington breaks down his subject line tricks for getting emails opened, and the…
This is a marketing post classified by Jev as Email & newsletters (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
.@jsappington breaks down his subject line tricks for getting emails opened, and the ones Homestead won't touch. @colindougherty: "What should people be sending if they need a nice, juicy open rate? What have you tested where all of a sudden you got a 70, 80% open rate?" @jsappington: "If you have a 70% open rate, you're not filtering out Apple privacy opens. If you're at 70%, I'm judging you in a bad way." "Leading with the offers, throwing 10% off in the subject line works. Anything that's going to capture their attention." "Someone's expectations around you as a brand are built in long
Posted by Colin Dougherty (3.3k followers) 2 h ago · 0 likes · 110 views · view the original post on X. Kept by the Marketing Radar as Email & newsletters.
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