Steal this email campaign.
This is a marketing post classified by Jev as Email & newsletters (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Steal this email campaign. We took the 2 worst selling colors of our Original HappyFlops and discounted them with 50%. Then we sent an email: "Up to 50% off." CTR went crazy. Everyone clicked to find out what was on sale. Some bought just the discounted pair. We broke even on those. Way more people bought full price colors and bundles. We ran it across 5 stores. €40K from email in one day.
Posted by Jesse Streur (2.9k followers) 2 h ago · 5 likes · 401 views · view the original post on X. Kept by the Marketing Radar as Email & newsletters.
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