Are low-intent form fills dragging down your campaign ROI?
This is a marketing post classified by Jev as Paid ads & creatives (a free resource), kept by the Marketing Radar because it carries real work, not commentary.
Are low-intent form fills dragging down your campaign ROI? Following Google’s Rethink ROI event in NYC, I discussed how to ensure your data pipeline is primed to prioritize high-quality leads. We dive into: - Ensuring your tag set up is capturing more observable conversions for better measurement and optimization. - Centralizing first-party data workflows with Data Manager. - The new Lead Intent Scoring pilot to prioritize high-potential leads for sales teams. - How to tap into Journey-Aware Bidding to help Smart Bidding learn from every goal, not just ones you’re bidding to. Catch the
Posted by AdsLiaison (18.5k followers) 1 days ago · 12 likes · 1.4k views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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