Y’all need to study this Hims ad!!
This is a marketing post classified by Jev as Paid ads & creatives (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
Y’all need to study this Hims ad!! If I had to boil the entire creative down to one funnel, it’d be this: It takes a high-emotion problem → introduces a compelling statistic → creates urgency → validates the viewer’s regret → introduces Hims → surfaces the “this is probably complicated” objection → visually disproves it → normalizes the behavior → stacks trust signals → introduces the product as the logical solution → gives a frictionless CTA. Extremely sophisticated direct-response structure disguised as a casual UGC testimonial. The “guy talking outside” aesthetic is essentially the deli
Posted by Nick Theriot (32.8k followers) 20 h ago · 16 likes · 1.4k views · view the original post on X. Kept by the Marketing Radar as Paid ads & creatives.
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