A 25-person compliance SaaS came to us with zero outbound. We built one channel for…
This is a marketing post classified by Jev as Lead gen & outbound (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
A 25-person compliance SaaS came to us with zero outbound. We built one channel for them, it produced 20 opportunities in 20 days, and we never touched the product. Their product was never the problem. That's true of most of the 310+ pipelines we've audited: the thing works, nobody hears about it, and the founder spends another quarter on features. It's usually a pricing problem. What you can spend to win a customer is capped by what that customer is worth to you. Thiel plotted distribution methods on a continuum in Zero to One, sorted by that exact cost, from viral marketing at the cheap e
Posted by Alex Vacca (36.3k followers) 4 days ago · 206 likes · 25.4k views · view the original post on X. Kept by the Marketing Radar as Lead gen & outbound.
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