Find a signal for outbound, like hiring for a position
This is a marketing post classified by Jev as Lead gen & outbound (a playbook), kept by the Marketing Radar because it carries real work, not commentary.
GTM engineering 101 Find a signal for outbound, like hiring for a position EG say you're selling a bookkeeping software, if they're hiring a bookkeeper, you should reach out Use apify to source job post listings from LinkedIn and extract the company Use exa ai to research the company Then find the company org structure by using something like Apollo Have AI picked a decision maker based on titles org structure Do a waterfall enrichment for their email validate the email with million verifier All this gets added to a Postgres database for you to build out a total addressable market map
Posted by Cody Schneider (65k followers) 1 h ago · 17 likes · 1.8k views · view the original post on X. Kept by the Marketing Radar as Lead gen & outbound. Tools mentioned: Graphed Platform.
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